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yes world , you’re all brainwashed!
Ever since we launched our jean collection in the fall of 2008, we’ve gotten inquiries from customers who are curious as to why they should choose our jeans over APC’s. We respect said brand’s jeans for their minimal aesthetic and modern fits, but feel that the jeans themselves leave much to be desired from both a fabric and construction standpoint. Brad Bennett, who runs a blog called Well Spent that’s dedicated to highlighting fairly priced and honestly crafted goods, asked us to speak on what goes into our jean’s construction so that customers can have a better idea of what to look for when they’re shopping for a pair of jeans. Click here to read the feature.
We’re not saying that our jeans are the only ones on the market worth considering, but through this piece we hope to start a dialogue about what actually goes into manufacturing a jean. Our desire is that customers will think more carefully about how they’re spending their hard earned money and make informed decisions about their purchases. If you just want a pair of jeans that fit well, we understand that. But if you care about how your jean is made, from the very textile itself to the construction of the garment, and that information is not readily available to you, ask.